Mel Norman

Business Innovation Strategist/Founder

Mel ran her first business selling educational books in the US during her summers at University, learning innovative sales, business and management skills. After completing an MSc in Film and TV and taking a sabbatical as a business coach, she became a  Producer, and also provided bespoke business training to the creative industries.

In 2007 Mel moved into interactive entertainment and jointly won the ‘Socially responsive’ category at MIPTV’s 360 degree competition and became the Programme Director of the London Games Fringe, a collaborative festival bringing together many creative sectors.

Trading as Media-Sauce, Mel delivered training and consultancy to hundreds of companies from the tech, data, smart cities, creative, manufacturing and health sectors.

In 2012, Mel became the Theme Champion for Business Models and Growth for the Creative Industries and Director of the collaborative Social Media Week London.

Recently, Mel was the Business lead at the Open Data Institute and designed and delivered the Open Data Train The Trainer which created over 60 registered trainers from governments and organisations all over the world. 

As the Business lead at the Open Data Institute, Mel created and delivered training to companies including: Arrup, Thompson Reuters, Experian, Met Office, Department for Transport, World Bank, Office for National Statistics, CABI, Opendatasoft & Sports England.