Whilst line producing one of the UK's first digital feature films, Mel noticed that digital technology was not only changing the production process, it was also impacting industry business models.

Using her business skills and Advanced Train the Trainer qualification, Mel worked under the name Media-Sauce for over fifteen years, working with the creative industries to design cutting edge, business model innovation and strategic training courses and consultancy services to companies and sectors, 

Demand then came from other industries, who were also experiencing similar disruption.

Now, Mel works as an Innovation Business Strategist and trainer, across many industries. She enable companies to improve their business model, products and services by working collaboratively with their teams and eco-system.

She also works with industries as a whole to improve business modelling skills and knowledge sharing.

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Mel Norman biog

Mel ran her first business selling educational books in the US during her summers at University, learning innovative sales, business and management skills. This, along side, an MSc in Film and TV, and taking a sabbatical as a business coach, enabled her not only to become a Producer, but to also provide bespoke business training to the creative industries.

In 2007 Mel moved into interactive entertainment and jointly won the ‘Socially responsive’ category at MIPTV’s 360 degree competition for a web and mobile app and became the Programme Director of the London Games Fringe, a collaborative festival bringing together many creative sectors.

Trading as Media-Sauce, Mel delivered training and consultancy to hundreds of companies from the tech, data, smart cities, creative, manufacturing and health sectors.

In 2012, Mel became the Theme Champion for Business Models and Growth for the Creative Industries and director of the collaborative Social Media Week London.

Recently, Mel was the Business lead at the Open Data Institute and designed and delivered the Open Data Train The Trainer which created over 60 registered trainers from all over the world.